Before you go investing any money in something that may or may not be right for your business, these are only some of the questions you need to be answering. What you really need is some good clear signage, something that is simple and stands out, something that clearly has a purpose and directly helps your customer – you don’t want a sign for the sake of it. Here we’re going to take a look at a couple of reasons why simple and clear signage works.

Trust

If your signage is clear and concise, your customers can feel like you’re being honest and open with them. This might seem far-fetched but if you look at the opposite side of the spectrum, signage that is unclear or misleading will only serve to confuse and belittle your customers, making them feel less valued. If you’re signage is honest and open about cost and special offers, you will find that word of mouth recommendations will be more forthcoming.

Easy

Let’s face it, people are lazy. And because of this, they don’t want to be stood in front of your menu trying to decipher what it means. They want clear and concise options with clear and concise prices. If you’re able to supply this, you make their life easier and this means they’re more likely to spend money – both now and in the future.

Direction

Making your customers feel relaxed and at ease is a big part to creating a successful business. You want the environment to be welcoming and inviting. In a situation where a customer is trying to locate the toilets, unclear signage could leave them feeling like they’ve been made a fool of when they end up walking in the wrong direction. Try and put yourself in your customer’s shoes, or better yet, ask a friend to step in and point out where your signage could be clearer.

Helpful

The purpose of any sign is to be helpful, whether that’s providing information, directions or any other function – the key word is that there is a purpose. Having signs for the sake of it is counterproductive and it will be immediately clear to your customers that you don’t know what you’re doing. Think carefully as to how helpful your signs are and whether you need to rethink what it is you’re doing.

The purpose of any sign is to be helpful, whether that’s providing information, directions or any other function – the key word is that there is a purpose. Having signs for the sake of it is counterproductive and it will be immediately clear to your customers that you don’t know what you’re doing. Think carefully as to how helpful your signs are and whether you need to rethink what it is you’re doing.