3 Reasons to Avoid Buying Cheap A-Board Signs
A-board signs, also known as a-frame signs or sandwich boards, offer a fantastic way to show off your marketing messages, menus, offers, or company description out on the pavement or in a forecourt. This makes them a great marketing option for any business that relies on footfall and attracting the attention of people walking past.
Simple to use, and very effective, a-board signs require no building and can be easily carried around which makes them very convenient, and it is very simple to change your messaging whenever required, making them a popular choice for many companies. Plus, it really doesn’t matter what kind of business you run, a-boards are perfect for all industries.
As with all marketing materials, it can be tempting to opt for the cheapest option when purchasing items for your business, but here we share some of the reasons why you should avoid buying cheap a-board signs, and why they are not the best choice for your company.
They make a bad first impression
The main point of using a-board signs is to attract the attention of passersby and encourage them to come into your business and see what you have to offer them, which means that your sign will be the first thing that a potential customer sees which will give them an idea about your company.
For this reason, it is important that you choose a high-quality option that makes your business look professional and gives people a great first impression, as cheap a-board signs could lead people to think that your company is not as efficient and polished as it is.
It makes sense that customers will only enter your business if they feel confident about the services or products that you are providing, so you should invest in an a-board sign that projects the kind of qualities that you are proud to offer them.
They aren’t cost effective
As with everything you buy for your business, you want to make sure that you are getting the most for your money as every penny is important. So, although you may be tempted to buy cheap a-board signs to save a bit of money in the short-term, you must be aware that you will only have to replace them sooner than you would a high-quality option.
Not only will a cheap a-board sign not last as long, but you will also find that it is more likely to break or become damaged in bad weather. You will find that a slightly more expensive a-board will be far more durable and can protect your messages from high winds and rain, plus the materials used will be stronger and far less likely to break.
A-boards provide inexpensive advertising all year round, so spending a little extra to ensure that you buy one that lasts through the years is definitely the savviest option for any business owner.
There isn’t a lot of choice
If you are shopping for cheap a-boards you will be disappointed to find that there aren’t many to choose from, which isn’t ideal when you are trying to purchase advertising material that will reflect your company in the best possible way.
In addition to this, it is helpful to have a number of size options to choose from so that you can decide exactly how large or small your advertising material will be. With cheap a-board signs you will find that there is a very limited selection and you won’t be able to find an option that fits what you had in mind.
Although it is not a good idea to buy cheap a-board signs, you will still find that high-quality options are very affordable and one of the most cost-effective choices for your business when it comes to marketing tools.
Read more: The true cost of a bad sign
At Red17, we offer a whole range of a-boards in different sizes, colours, and materials, that are sure to fit your budget, and will last a lot longer and make a better impression on your customers than cheaper alternatives.
Inspired to buy an a-board sign to promote your business? Take a look at our great selection today and do contact us should you need any advice about which design will best suit your needs.