Christmas is a busy time of the year for pretty much all types of businesses, but more so for pubs. British pubs are renowned for their cosy Christmas feel, and so it’s key that you make the most of this time of year. Creating an advertising strategy is the perfect solution and will ensure you make a tidy profit this festive season.
Chalkboards are the go-to advertising tool when it comes to owning and running a pub. So how can you make the most of them and what should you be writing on them?
Discounts and special offers
Advertising your discounts and special offers is the best way to guarantee custom. Brits absolutely love a great deal, so it’s time to shout it from the rooftops. Set up some chalkboards around the pub and detail what’s on offer at the moment. This includes your set menus and 2 for 1 offers. It doesn’t have to revolve around food, include your drinks offers as well.
By making this as clear as possible, you can create an excellent customer experience. Be sure to include chalkboards throughout the pub so that all your customers can see them. Especially if you have multiple entranceways.
There’s nothing better than a festive chalkboard and so it’s time to embrace the holiday season. If you have a spare chalkboard hanging around then decorate it with some Christmas themed sketches, or a yule time quote. Maybe even a line from a song. Enlist the help of your staff to create something really special.
The ‘specials board’
Most pubs have their own specials board that’s likely to change on a weekly, or even daily, basis. If you have a wall-mounted chalkboard, or are looking to invest in one, then this is the perfect place for you to advertise your specials boards.
Some pubs invest in a large A-frame chalkboard for the bar area whilst others decide that printing the specials is more suitable. Whichever option you prefer, it’s vital that you make sure your specials are known.
Create a welcoming atmosphere
Chalkboards are great tools for welcoming guests. This could involve being placed in the entryway with a quote of the day, a welcome message from the current team or something else – like maybe a special offer. Ensuring your guests feel welcome will also help them to relax and have a good time which not only means they’ll happily pay for your food, drink and services, but that they’re also likely to come back again in the future.
List your luxury brands
If you have a collection of luxury alcohol brands behind the bar, then it’s important you flaunt these. If your customers don’t know they’re there, then they won’t sell. Make the most of this during the busy season with small counter top chalkboards that suggest a great cocktail, or a luxury vodka brand, or an unusual brand of gin that your customers might like.
If you have a pub, bar, cafe, coffee shop or restaurant and are looking to advertise this Christmas then check out our fantastic range of chalkboard signs, chalk A boards and framed chalkboards.