As a business owner, it’s an endless battle to be constantly marketing your restaurant in order to bring in new and continuous revenue. There is a lot of advice both online and in print as to how to advertise your business, but this article is going to look specifically at advertising your menu and how to use it in such a way as to bring in new and recurring business.
This may seem like an outdated technique but there are a number of well-known brands that still use this method of advertising, including take-out giants Dominoes and Pizza Hut. If yours is a new business, distributing leaflets in the local town will help to build an awareness of your business, especially if it’s not on one of the main high streets where you see a lot of people walking past.
Designing a good leaflet is important for ensuring this method is a success. You should also make sure that the menu is easy to read, easy to follow and – should you wish to – includes any recent discounts and offers too.
If you haven’t invested in a website yet, then it’s about time you seriously consider doing so. Many people will browse online when looking for somewhere to visit – especially if they’re looking for somewhere new. Many people who visit a restaurant’s website are often wanting to look at the menu, so it’s important that you make the menu easy to find and easy to read.
Chalkboards are great advertising tools both inside and outside of any restaurant. Versatile for a range of advertising needs, you can use chalkboards to effectively display your menu, your specials and any discount offers as well. This is a great idea if you want to invest in an outdoor chalkboard – whether that’s mounted or as an A-frame – and can be a very effective tool for displaying your best menu items.
When it comes to advertising your menu, there are a number of methods that you can employ. No matter what you decide, it’s important that your chosen method(s) matches the overall theme and style of your restaurant to seamlessly convey your brand image. Posters are a great way to do this as you can have more design control of the overall look, as opposed to using a chalkboard. Posters can be used dynamically to make the most of the space available, however it’s important to remember that most posters will be wall-mounted and may not be suitable for high-end restaurants.
By the back door
If you have a rear entrance or even a garden that’s popular in the summer, positioning a chalkboard by the rear entrance is another great use and can encourage people to make the most of your offerings.
Although this isn’t’ the most direct way of advertising your menu, it is still an effective method. Providing discount vouchers and special offers in a variety of places, such as online directories, local directories and via your website or newsletter, discount vouchers are a great way to entice people to view your menu. Once you’ve been able to connect with customers once, it will be much easier to reconnect with them and encourage future business.