5 Ways to Prepare for a Trade Show
Trade shows are great opportunities to showcase your business, network with potential customers and drum up a bit of business. They can also be a costly investment on the behalf of the company, so how do you make sure you make the most of it?
In order to properly prepare for a trade show, there are a few things you need to organise first.
Catching the eye of passers-by is of vital importance at a trade show. You don’t want to go to all that trouble, sacrifice your best people and then not speak to a single person all day. So, to ensure you make the most of your time at the event, investing in a banner stand can really help you stand out from the competition. More importantly, banner stands are a great way for visitors to identify who you are and what you do.
Getting a banner stand sorted can be trickier than many think. You need to ensure you have a designer to hand who can put together a visually engaging and nicely branded message and then you need to determine where on your stand it’s going to go, whether you need more than one or whether you would be better with a whole pop up display stand.
Leaflets and business cards
If you do manage to find a good designer for your banner stand, then it’s time to leverage their skills to create some leaflets and business card. Handouts at a trade show can be very effective and are ideal for those prospective customers who want to review your products or services at a later date. It may be that you’re too busy to talk to them, perhaps they have to rush off somewhere else, or maybe they’re even shy. Being able to provide information about your business and what you offer is crucial to sealing the deal.
You may decide that a banner stand isn’t the best option or perhaps you’ve already got one or two and you’re looking for something different. Choosing to use portable flags could be a great alternative and are ideal for marking you out against the competition. You’ll need to be sure you budget for it though and think carefully about what you’re going to display on them. Will you just include the company name? Maybe the company tagline as well?
If you’re planning to hold a giveaway, then you need to ensure you have the prize available. If it’s something physical like a drone or an iPad, then having it with you is a great way to advertise your giveaway. But to do this means you need to ensure you buy it in plenty of time for it to arrive.
Your best people
When preparing for a trade show, it’s one thing to think about how your stand will look but it’s another to strategically think about who will be operating it. You want to send your best people who will be able to make the most of the occasion but at the same time, it’s a great opportunity for those with less experience, so maybe you need to think about training some of your people up to really make the most of it.