7 Tips to Help You Choose the Right Pavement Sign
The perfect pavement sign is a great way to really make the most of your outdoor advertising space. From water fillable signs to A-board frames, swing signs to flexible panels, red17 is bound to have a pavement sign or sandwich board to meet your needs. These signs are perfect for advertising and marketing, and can be yours in a flash. But how do you know which sign to settle on?
#1: Think about your business needs
Displaying useful information from the pavement or telling your customers that you’re open for business can be done in a number of different ways. Where your business is located and what tasks you expect the sign to carry out will determine which type of sign you buy. Think about the benefits of each sign type.
Information can be written on either side of an A-Board, thanks to its design that resembles the letter ‘A’ (as the name would imply). These signs are great for locations that are approached from two or more directions, as everyone will see the sign no matter where they’re coming from.
Forecourt signs can be a great way to increase your visibility, as they can be seen by drivers and pedestrians alike. They’re designed to be used in vehicle forecourts, but work in most other settings too.
Swing Board Signs
Look no further than swing signs if you want your pavement signage to stand out from the crowd and make an impression. These are perfect for businesses that need a sign that can stay outside for long periods, as their swing manel makes them highly wind-resistant.
Coming in all shapes and sizes, a chalkboard sign will allow you to be as creative and unique as you like. These are perfect for businesses that want to show a little creative flair.
Read more: How to Use Pavement Signs to Stand Out
#2: Think about the weather
Some regions are windier than others. Even within a single town or city, there’s likely to be one street that remains relatively sheltered and another which turns into a wind tunnel at the slightest breeze. When you’re choosing your pavement sign, you need to take into consideration the levels of wind that pass your business on the average day. If you’re likely to come against some windier days, it’s a good idea to choose a sign with a weighted base of more than 20kg. If you need a weighted sign that you can move around easily, opt for one that has built-in wheels so you don’t put your back out every time you need to move the sign!
#3: Think about business types
Different types of signs have come to be associated with different business types over the years, and you can use this to your advantage. For example, someone who’s looking for a restaurant, café or pub might be keeping an eye out for a swing board sign as that’s the sign many such businesses opt for. Meanwhile, someone looking for a stylish coffee shop might be looking for a chalkboard sign.
Give some thought to your customers’ pre-built associations between businesses and signs, and you’ll be able to signal your business to a potential customer before they even see what’s written on your sign.
Read more: 4 Types of Pavement Signs and Their Uses
#4: Think about placement
Where your sign is going to go will have a big impact on the type that’s right for you. For example, if your business is on a busy high street with a lot of pedestrian traffic, you’ll need a slimmer sign that takes up less space so that you aren’t blocking the way for anyone trying to get from A to B. However, if you’re on a forecourt or somewhere else with a little more room to work with, a swinger sign or large A-board will work perfectly.
#5: Think about security
One of the main downsides of pavement signs is that they can be moved easily. While this is a strong plus when it comes to setting the sign up in the morning and taking it in in the evening, it does mean that they can go missing from time to time. If you don’t properly secure your pavement signs, you run the risk of them being stolen. If your sign isn’t going to be in your direct line of sight at all times (e.g. if you’re placing it a little way up the street to direct people to your business), you might want to look at a sign that can be chained to a lamppost, or a weighted sign that would be more cumbersome to steal.
Read more: The Pros and Cons of A-Board Signs
#6: Think about personalisation
Give some thought to how often you think you’d like to alter, personalise or replace your pavement sign. If you’re content to put out the same sign every day, a pre-printed swing sign or something similar will do the job. If you think you’ll want to change the message every couple of months, a snap-board that allows you to change the exhibited sign or poster might be the best way to go. Meanwhile, if you’re planning to change the message every week or even every day, a chalkboard sign is probably your best choice.
#7: Think about branding
Branded signage can be really helpful in allowing people to recognise your business with little effort. Your brand is more than a cute picture and a quirky logo. It’s an easily identified sign that indicates your values and all that you stand for.
If your business has a strong brand identity, your best choice for a sign may be a pre-printed option rather than a chalkboard or similar. Unless you fancy redrawing the logo every day, consider getting it printed in advance.