A Guide to Creating the Perfect Poster
Poster are used widely to help business owners promote their products or services as well as help to raise awareness of their brand. With the majority of people tending to be more responsive to visual information rather than audio or text, creating an eye-catching poster works very well to capture peoples attention and deliver a message.
Poster designs tend to start from a basic canvas. The most commonly designed poster sizes are A4, A3 and A5. Most popular posters tend to be portrait, but you can shake things up by choosing a landscape layout for your design if it is appropriate and lends itself to your design idea.
The main aim is to create a poster that gets across your message in a creative way that evokes a feeling or reaction in the viewer. That could be fun, curiosity, shock, amazement – whatever reaction you need to engage the reader. You do this with a mixture of strong visuals and bold text.
Lets take a look at some important steps and considerations to take when creating your perfect poster:
Get some inspiration
It can be so difficult to stare at a blank screen and come up with ideas. Give yourself plenty of time to come up with a plan. Go for a walk, read an inspiring piece of writing, look at some art – do anything that gets your creative juices going. It can be amazing were ideas can spring from.
Make a plan
Outline what your poster is for. What is it's purpose? What effect or response do you want to create from it? Who is the poster aimed at? Answer these questions and you can narrow down your ideas to help create an overall style.
Create an eye-catching title or header
You only have a few seconds to capture the attention of a passer-by. You need your poster header or title message to be easily readable from a reasonable distance. Make your message short and sweet to convey what you want to say. Those that find your subject matter of interest will be drawn in by your text and will want to learn more.
Organise your text
The main informational text you use to get over your message needs to be easily readable. You need to keep your text style consistent to keep your message steady. Swapping text styles can make people pause. They will not quite know if a different text is a continuation of the main message or something to be considered separately. Choose a text style that is clear, sharp and easy to read quickly.
Choose large images
If you are going to use images on your poster, it is better to choose one large and dominant image rather than lots of small images that will make your viewer squint. One larger image is also more eye-catching from a distance, whereas lots of smaller images can look too busy from afar and does not help to capture the attention of passers-by.
Sometimes the use of blank space on a poster can be very effective, especially when using one strong design image that contrasts well with the plain background. Minimal designs are very good for raising brand awareness of logos that can be recognised with just a single glance.
Call to action
Your poster should always contain a call to action (CTA). This could be an instruction for the reader to visit a website, call a phone number, join a group, attend a meeting or event, etc.
The art of designing a poster is very much down to having a bit of fun with your ideas and seeing what comes from them. As long as you include the main elements of your title, message and call to action, there is plenty of elbow room for you to get creative.