Are you getting the most out of your menu?
When you run a café or restaurant, your menu is often the first thing that people look at when deciding whether to eat with you or not. It is likely that a lot of time and effort has been put into creating a menu that you and your chefs are proud of, so ensuring that you get the most out of it is very important in ensuring that it is a success.
Here, we share some tips for getting the most out of your menu and attracting potential customers to join you for their meal.
Consider menu spacing
When trying to create a menu that your customers will love ordering from, you need to consider how you space the text so that it is both easy to read and encourages readers to gravitate towards your more profitable dishes.
When people first look at a menu it is very likely that their eyes will be drawn to the centre or the top right corner. This means that these are the perfect spaces to fill with the dishes that have proven to be popular, and will make your café or restaurant the most money. You might also want to highlight top deals or your best dishes with borders or a star icon which will catch the eye of your customer.
White space is another great tool to consider when trying to get the most out of your menu. White space presents people with the chance to rest their eyes, and will prevent them from becoming overwhelmed when taking in the different options. However, there is no harm in putting one or two of those top dishes into white space to grab the readers’ attention.
If you are hoping to use images, you will also need to think about where to place these so that they add something to the menu rather than overcrowd it. Images should be vivid, bright, and accurate to ensure that they make the dishes appeal to customers.
Sell your food with words
Writing a simple description for each dish that you offer is easy, but this won’t necessarily sell the most food. You should use words that whet the appetite of your potential customers so that they almost feel inclined to order everything that you have on offer, as this will help you to make the most out of your menu.
For example, use sensory words that will really help people to imagine what the dishes are like, fill your descriptions with phrases that can only make readers feel hungry, and name your dishes in a way that highlights prominent flavours or ingredients. Of course, the kind of language you use will depend on your audience, as those dining in a high-end restaurant will expect something completely different from those grabbing a quick bite in a café, so always keep your brand and target market in mind when writing any copy, including menu items.
Something else to always remember when producing a winning menu is to spellcheck it multiple times so that you know that there are no errors. You’ll be really unhappy if you print a large number and realise there’s a typo after you’ve started to hand them out to customers, so always get someone else to have a look before you go to print too!
Make your menu visible
Once you have written and produced a menu that you are proud of, it’s time to get it out into the public so that you can start enticing people to eat with you. One of the best ways to do this is by displaying your menu in a menu display case which you can fix outside your café or restaurant so that passersby can have a read.
Not only do menu display cases make menus very visible to potential customers, but they keep menus safe and dry too, whatever the weather! In addition to this, there are lots of different colours, materials, and styles to choose from, so you can pick an option that suits your brand and menu design perfectly.
A menu display case will light up your menu during the night, to both draw attention and allow people to read it during darker days or long evenings. By displaying your menu in this way, you are showing everyone just how proud you are of it, which is very encouraging to hungry passersby!
With so many ways to make sure that you are getting the most out of your menu, you’ll find that your café or restaurant is full of excited customers in no time.