Exhibition Tools for the Right First Impression
If you want to get your business noticed by other industry organisations and new prospective customers, exhibitions are the perfect opportunity to do so. In just a short period of time, they give businesses a chance to share who they are and what they have to offer to large volumes of people. For those new to the trade show world, exhibitions can be a major learning curve, and this can make them quite daunting. Exhibiting at a trade show is a big investment in both time and money, so you need to make them worth your while. To ease the pressure of the situation and exhibit as effectively as possible, you’ll need a few tools to help you make the right first impression. If you are heading to an exhibition and still don’t know what display tools to use for your messages or products, you have come to the right place.
We’re here to talk through which of our products will help you achieve success when attending an exhibition. You need to make the most of this important business opportunity, and the challenge is choosing the tools that will allow you to do that. Will your business benefit the most from a banner stand or some folding display boards?
Panel Display Boards
Meet your new best friend: the folding display board. From now on, getting noticed is much easier and convenient, as our folding display boards are lightweight, easy to store. Plus, you have a wide variety of folding display boards to choose from, in different colours and configurations. Folding display boards have been on the market for years, and Red17 stocks a vast variety of display boards designed to replace your old fashioned, heavy display stands. Your item is guaranteed to endure the most challenging exhibition events, as they are manufactured from the sturdiest PVC materials. For maximum exposure, a folding display board will help you display posters, literature and information like a pro thanks to their double-sided display panels.
The opportunity to speak at an exhibition is always one that’s worth taking, which is why freestanding or desktop lecterns are an important tool for any business owner. All of our lecterns are constructed from high quality materials meaning they will serve you for a long period of time and can be used for other business purposes such as conferences and presentations. Many of our lecterns are also foldable and portable, making it easy to disassemble and pack away at the end of the day, ready for your next event. Lecterns are a great way to make sure you have the space you need to keep your notes tidy and organised, and make it clear who the speaker is, allowing for an engaged and considerate audience. Even if you do not attend exhibitions frequently, a good lectern is a worthwhile investment and will not take up a lot of storage space when not in use.
If you work on your exhibition tactics and make the most of any opportunity to speak, you can really use these events to grow your business.
Setting up portable display counters at exhibitions is a great way to go about promoting your company, products and skills. Promo stands, banners and folding display systems are large products which can be used to display your business branding and advertising material to the event attendees. When you take your business to an exhibition, exhibition displays are possibly the most important signage product you can bring.
They can help you to cut out any distraction from the nearby competition by creating a sectioned off area dedicated solely to your business, allowing visitors to immerse themselves into what you do.
Before you choose a design for your exhibition stands, make sure you know what you want to achieve at this event.
- Are you trying to increase the products and services you supply to your existing customers?
- Are you trying to keep your company at the forefront of your existing markets’ minds?
- Are you looking for new markets for your new goods and services?
- Introduce new products/services into existing markets?
- Introduce the company into new markets?
- Do you want to approach new markets to show them your existing services and products?
When it comes to exhibition products, portability and intelligent design are vital. You cannot guarantee your stand will be located close to a power source and if your display relies on electricity you will need to find a solution to make sure you are able to promote your business. Products like extension leads are incredibly important for making sure everything runs smoothly, and they are all too often forgotten under all of the flashy exhibition signage and literature.
Set-up doesn’t always go according to plan, so it’s always worth keeping a few extra extension leads and other practical tools to hand. Are you going to use your skills to promote your company to the best of your ability, or leave the product to do the talking? A strong idea of how you’re going to sell to customers, and a back-up plan in case the first idea doesn’t work out, are vital tools when you arrive at an exhibition.
Once the event is over, you need to know how you’re going to transport and store your signage items. Products like exhibition bags are designed to store large, foldaway products, and to make it easier to carry these items between your vehicle and the exhibition centre. All of our bags are constructed from high-quality materials to make them hardwearing and strong and feature comfortable shoulder straps and handles for ease of use. They help to protect your display items against damage and scratches, while making it easier to transport them from exhibition to exhibition.
If you enjoyed this article, you may also like…
- Exhibitors at Craft Fairs Do Better with Folding Display Boards
- Why Use Folding Display Boards at Your Exhibitions
- Trade Shows, Why Folding Display Boards Are a Favourite