How to Stand Out at a Trade Show
Trade shows are a great opportunity to fill up the sales pipeline, network with like-minded professionals and boost your brand awareness. But with some trade shows hosting hundreds of vendors, how do you stand out from the crowd?
Train your staff
You could have all the advertising in the world, but if your staff are improperly trained, your trade show isn’t going to go very well. This involves more than getting them to engage with visitors and to know your products or services, this also involves going back to basics with things like;
- Make sure they don’t sit on their phones.
- Make sure they don’t ignore people passing by.
- Keep them on their feet.
- Teach them the importance of body language.
Invest in advertising
A plain booth isn’t going to do much for your public image, so it’s vital that you invest in advertising. And this doesn’t mean you have to buy every ad in the event magazine but start simpler with a bold pop-up display and an effective roller banner stand.
Focus on your booth before you begin to invest in different ways of standing out from the competition.
Whether you’ve done one or one hundred trade shows, or if this is your first, buying sponsorship slots can be incredibly effective and can also earn you extra recognition as an official event partner. This can often seem like a hefty investment but if you’ve found that previous events haven’t been as successful as you would have liked, then it’s definitely worth considering. You can even negotiate your sponsorship package and get additional extras such as exposure on the website, branding throughout the event or even email broadcasts to the registered visitors.
Give a talk
Why not stand out by giving a talk and showcasing your expertise. This is a sure-fire way of ensuring that visitors remember who you are. Not only will your company be at the forefront, and you’ll be able to establish yourself as an industry expert, but you can build trust with trade show visitors and make your company stand out.
Host a giveaway
Giveaways are a great way to get visitors to your stand and everyone’s going to remember the company giving away the brand-new Ford Focus. Okay, so it doesn’t need to be something so extreme or expensive, but creative giveaways can be incredibly effective.
Some businesses have reservations about hosting giveaways as they often feel that this appeals to visitors, irrelevant of whether they’re interested in the products and services you offer. However, it can be a great way to create a dialogue. Alternatively, simply ensure your giveaway is relevant to your business.
Give out flyers
It can be difficult to have a meaningful conversation with everyone; they might be on their way to a talk, or have scheduled a networking slot, so being able to give out leaflets about who you are and your products is an excellent way to stand out.