A-Board Poster Sign

How to Use Pavement Signs to Stand Out

The effective promotion of your business is so important in this day and age; with a number of competitive businesses all vying for custom, you must ensure that you stand out from the crowd. There are a million and one ways that you can successfully promote your business but starting from the ground up is a great place to begin.

While a pavement sign may not be the first thing that springs to mind when it comes to advertising, it can be really effective in drawing in customers from the street. Whether you choose to display an elaborate design or a simple but informative sign, making sure there’s a sign that says you’re open for business can be incredibly beneficial and increase footfall almost instantly.

Red17 pavement signs - professionally printed

Open for Business

There are various methods to tell your customers that you’re open for business or display useful information from the pavement. The type of sign that you use really depends on your specific business needs and where your business is located. Let’s take a look at some of the most common pavement signs and their benefits.

A-Frame Sign - Open


Just like it says in the name, an a-board is a board that resembles the letter ‘a’ meaning that information can be written on either side. These type of pavement signs fold up so that they can be taken in and placed neatly away at the end of the day. This type of pavement sign is particularly effective when you want people to see what you have to say regardless of what direction they’re walking in. Your words are visible from either side of the road!

A-Board Sign

Forecourt Signs

Visible by passers-by on the pavement and driving in cars, forecourt signs can be a great way to increase your visibility. Forecourt pavement signs have been designed to have maximum impact on garage and other vehicle forecourts due to their large-scale, heavy-duty design that can withstand high winds and difficult weather conditions. However, it’s important to note that these are also great for other settings such as shopping malls and the high street.

Forecourt Signs

Swing Board Signs

When you’re looking to make an impression and stand out from the crowd with your pavement signage, look no further than a swing board sign. Sometimes also known as swing pavement signs, these stands are durable with a swinging panel which means they are highly wind-resistant should they need to be placed outdoors for extended periods outdoors.

Swing Board Sign

Chalkboard Signs

Chalkboard signs allow you to be as flexible and creative as you like as they come in all shapes and sizes. Chalkboard signs that are placed on the pavement most commonly come in the form of a-boards. However, chalkboard pavement signs can also be displayed in your shop front window to grab the attention of passers-by.

Chalkboard Signs in high street with blurred background

Top 5 Reasons to Consider Using a Pavement Sign

If you’re considering investing in advertising, read these helpful top 5 tips as to why a pavement sign may the best option for you.

  • 1. Pavement Signs are Cost-Effective Forms of Advertising:
    It’s no secret that advertising can be expensive. Newspaper ads and leaflet drops can become very costly. However, with prices of pavement signs at under £50, we have a selection to suit every budget.

  • 2. Pavement Signs That are Built to Last:
    To ensure that they brave the elements all year long, pavement signs are made from hardwearing materials that are strong and durable. Because of this, pavement signs can be used almost anywhere at any time of year, rain or shine. However, while still sturdy, a-frame signs can topple over in windy conditions, but this can be prevented by using a weight or a sandbag to hold it down.

  • 3. Pavement Signs Attract Attention:
    Placing a pavement sign in the path of your potential customers means that they are sure to notice it. It is important, however, that you make your message short and sweet but with as much impact as possible. Avoid rambling on as long screeds of text won’t engage your audience. Attract potential customers and stand out from the crowd!

  • 4. Flexibility of Designs:
    Pavement signs are a great opportunity to flex your creative muscles. You may not be artistic yourself, but you can visualise the design you want and watch it come to life. Whether you want to display a permanent message or regularly changing offers there are a range of pavement sign for your specific needs. You can either use a pavement frame that you can change daily such as a chalk board or use more permanent frame that allows you to display a poster long term.

  • 5. Convenience and Ease:
    Pavement signs are so convenient for a busy business owner. They require minimal set-up and can be easily moved and transported from A to B. During the hours when your business is closed, your pavement signs can be easily folded away out of site. With this in mind, they can also be moved to different locations with ease.

Pavement Signs Montage

Pavement Signs for Everyone

It doesn’t matter what industry you work in; a pavement sign can be highly beneficial for every business. Whether you need signage for your high street shop front or garage forecourt, there is an option out there for everyone.

red17 pavement signs collection

It couldn’t be easier - to find out more about the options available to you when it comes to pavement signs, all you need to do is get in touch and we’ll be happy to help you create a bespoke package. Simply pick up the phone and call us on 01234 240 007 between 9am and 5pm, Monday to Friday.

Street Signs