How to use brochure stands to grab attention for your business
While the internet has replaced a lot of traditional print media, nothing can beat the tangible and tactile sensation of leafing through a brochure. Brochures and pamphlets are ideal for listing the benefits of your product or service, and presenting a strong ‘call to action.’
To grab the attention of passers by, you should place a professional brochure stand in front of your high street shop, your shopping mall storefront, or your trade show / convention booth. As one of the leading retailers of brochures stands in the UK, our Red17 team knows how to make your brochure stand as effective as possible.
Don’t neglect this simple and time-honoured marketing strategy. Follow these tips to better harness the power of your brochure stand, and use it to maximise your sales.
Using brochure stands at trade shows and conventions
Are you planning to present at a trade show or convention in the future? When you are planning your booth, you should also think about where you will display your literature. Your brochure stand is an important tool in your arsenal. Don’t leave your brochure stand to the last minute – this should be one of the first things you plan.
Catch attention even when your booth is unmanned
Ideally, your booth at a trade show should never been unmanned and empty during the trade show’s opening hours. You should do everything you can to schedule the correct amount of staff for the entire event, but of course this is not always possible.
There will be times that you need to use the facilities, and you’ll have to leave the booth unmanned. There might also be busy rushes during which you and your colleagues are occupied with potential clients, and no one is available to chat with interested passersby. That’s where your brochure stand will come into play.
When you display a quantity of attractive and effective brochures in a professional manner, people will be tempted to grab one as they walk by. Even if you’re busy or the booth is unmanned, your literature can do your job for you.
A professional booth will set you apart from the crowd
Depending on your industry, your trade show or convention might have hundreds or even thousands of other presenters and booths. All of the convention attendees are there for a reason – they are interested in and want what you have to sell. All you need to do is draw their attention and attract them to your booth! This is when even the smallest detail can make all of the difference.
Spend time thinking carefully about your booth set up and design, and ensure that every detail is polished and professional. That means catching every loose thread, piece of visible masking tape, and stained textile. Your brochure should also be slick and polished, carefully assessed for errors, and printed on high-quality paper. This is your chance to make a stellar first impression – don’t waste this opportunity.
Ensure that your brochure stand is in good condition, with no chips in the paint or wobbling bases. Give it a few good spins – make sure it doesn’t squeak! Place at least one rotating brochure stand at each corner of your booth, and add a counter top brochure stand to your display table or desk.
Read more: How to Stand Out at a Trade Show
Your brochure stand can help you make sales
Not all sales at a conference or trade show are done in person. Many attendees are there to get ideas and collect information. Yes, your sales techniques and show specials might convince them to commit on the spot, but you’ll need to follow up with most people.
Some interested parties might not even stop to speak with you – they might only want to pick up a brochure or pamphlet. Display your printed materials prominently, or you risk losing out on valuable sales.
Depending on your industry, you might try to close the sale right there and then, on the convention floor. However, in many cases your client will need to take some information away with them. You’ll follow up with them in the future, but you need to ensure that they don’t forget about you in the meantime. Grab a piece of sales material from your literature stand and send them away with key information.
Using brochure stands in a shopping mall or on the High Street
Certain industries have a shop front presence, but sell things that have ‘intangible’ benefits – travel, insurance, medical procedures, and aesthetics. While a clothing shop has physical goods to show off, your industry might be better suited to pamphlets or brochures. Here are just a few of the ways that you can use literature stands to educate and entice potential clients.
Choose your brochure stand dimensions
Your ideal brochure rack (or racks) will depend on your location and the physical dimensions of your storefront. Some of the most common options include table top and desktop leaflet stands, substantial floor displays, and rotating literature stands. Take measurements of your available space, and be sure to walk around and ‘feel the space.’ Is there enough room for a customer to comfortably manoeuvre in the space you have in mind?
If you only have a limited amount of room, you could opt for a desktop model, or a wall-mounted brochure display rack. These options will maximise your space while still enabling you to show off your sales materials.
What is your brochure stand budget?
When you are selecting your brochure stand, you need to think carefully about how much you can afford to spend. Of course, you need to be mindful of your budget. However, if you go for the cheapest options on the market, your brochure stand will be rickety, and could leave potential clients with a bad impression. It might not stand the test of time, and end up costing you more money in the long run as you have to replace it.
If a potential customer is walking past your shop in the mall or on the high street, they are likely to be turned off if they see a broken down, creaking brochure stand. Simply put, you can’t expect top quality when you’re buying substandard merchandise. If you are trying to project a luxury or elegant image, you should consider a top of the range option.
What are the dimensions of your printed materials?
Before you go any further, you should think about the typical size of your printed materials and brochures. If your catalogues, flyers, or brochures are ever printed in unusual sizes or shapes, ensure that your brochure stand will accommodate them.
Do you need your brochure rack to be portable?
Finally, consider the level of mobility you need for your literature display. If you are hoping to purchase a brochure rack that can do double duty at conventions and in front of your storefront, you’ll need to make some special considerations. A portable brochure rack should be lightweight, easy to assemble, and not take up too much floor space. A carrying case is another desirable aspect for any portable brochure rack.
Get in touch with Red17 for advice on buying brochure stands
With dozens of different brochure stands and literature stands available, it pays to think about which options are best for you. However, even with the tips and suggestions above, you might still have questions. That’s where our Red17 team can step in to help. We are experts in brochure stands of all shapes, sizes, and budgets.
Simply give us a call at 01234 240 007, or send us a message on our Contact page. We will listen to your needs and requirements, and suggest literature stands and brochure racks that will work best for your budget. We look forward to working with you!