King of the Swingers, the Shop Sign VIP
With a number of competitive businesses all vying for your customers’ affections, you need to make sure that you stand out from the crowd. That’s why, in this day and age, the effective promotion of your business is so important. Starting from the ground up is generally the best way to begin, as there are a million and one different ways to promote your business and you need to go through them in order.
Swing signs can be incredibly effective in drawing in customers from the street, even if they’re not the first tool that comes to mind when you think of advertising. You can increase your footfall almost instantly – whether your design is simple but informative or elaborate and decorative, swing board signs that say you’re open can bring many benefits.
What are swing board signs?
A swing board sign is a pavement sign with a frame which supports a hanging, swinging display. Regardless of where you place they, they’re great for grabbing attention and have less wind resistance than other pavement sign options. Pubs, shops and cafés often make great use of swing pavement signs.
Where should I put my sign?
However beautiful your swing sign is, its message will be lost if you don’t give proper thought to its installation. Many people forget that where you place the sign is an essential factor for consideration. Make sure you give thought to lighting and viewpoint before you set up your sign anywhere near your business. For instance, is the visibility good in your area, or will you need additional lighting to be seen? Readability issues also need to be taken into account – think long and hard about the colours on your sign (you’ll want them to be high-contrast!) and the texture of the material you use (if it’s too shiny, it might reflect the sun and become unreadable).
Especially for large signage like swing signs and other pavement signs, it’s important that you find out about any local regulations which may impact where you’re allowed to place your sign.
Are swing signs really that important?
If you find your shop or business is attracting fewer customers than you expected, poor signage or no signage really could be the culprit. A new business’s signage will attract 50% of its new customers, according to one study. However tempting a TV or newspaper advert might be, good signage is a far more cost-effective option. Effective signage brings better profits. So make sure your marketing plan includes good signage!
Here are some other statistics that might be of interest:
- If you have no shop front signage, 3 out of 10 potential customers will not know you exist.
- The percentage of your customers that buy things on impulse will vary between 20-45%, depending on where you’re located and what type of business you run. Never underestimate the value of a swing sign reminding customers that they need to pick up one of your products!
- With 20% of the population moving each year, your signs will never be short of new eyes to notice them.
- The customers of a high street business will see its signs between 50 and 60 times per month on average. Even in the age of the internet, 85% of your customers will live within 5 miles of your store.
Without proper signage, your business is missing out on engagement and attention from potential customers, as well as a large amount of money.
How do I choose the right colour for my swing board sign?
The best way to choose your swing sign’s colour scheme is to think about your business type. Different colour schemes work well with different businesses. For example, if your business offers professional services like legal representation, accountancy or healthcare, neutral tones with more than one splash of colour are often the best bet. A bright yellow sign might catch someone’s eye, but won’t communicate the professional image your potential customers are looking for.
That said, if yours is a unique or innovative brand – if your services are on the more creative end of the spectrum – a bold or eye-catching colour might be exactly what your business needs.
What do I need to consider when buying a swing sign?
A new swing sign is an investment you should give some thought to – chances are this is the sign you’ll be using for the next few years, so you need to make sure you’re getting the right one! Try to think about the following factors when picking your new sign.
- How easy is it to move the sign around?
- How easy is it to store the sign?
- How eye-catching is the sign
- Is the sign reusable or recyclable?
- Where are you going to place the sign?
Read more: 5 Things to Consider Before Buying a Sign
What information should I include on my swing board sign?
It can often be a real challenge to show off your business properly in a very small space. Fortunately, signs are kind of our thing, so you can always come to us if you’re having difficulty!
Always remember that although a picture can “paint a thousand words”, too many of them can end up obscuring and mixing up your message. Focussing on the important details and keeping the sign as simple as possible is generally the best way to go. Try getting in your phone number and other contact details like your web address, email or social media pages, as well as your logo. Don’t make the public work to learn about your business!