Make your restaurant stand out with stunning light box displays
- 13 Dec 2021
Make your restaurant stand out with stunning light box displays
Light box displays are an excellent way to grab the attention of passers-by. They work well for displaying your restaurant logo, general information and menu; as well as promoting certain menu items or special events. This article explores how you can use light boxes to attract new customers to your establishment.
Why choose a light box display?
It's true that there are many advertising options available for restaurants, and each option has its own benefits. Light boxes have several advantages that make them attractive to restaurants and cafés looking for new customers. First of all, they're attractive displays that will catch the eye of just about anyone who walks down the street. They come in a variety of colours, shapes and sizes, which means you can choose the right display for your establishment and effectively catch the eye of potential customers.
Light boxes are also affordable. Traditional forms of advertising can be very expensive, but light box displays actually pay for themselves in many cases by drawing in new customers and boosting sales.
Another benefit of light boxes is that you can change the display very easily depending on what you want to advertise. If there's a special event coming up at your establishment, or something new on the menu, then all you need to do is replace the sign inside the light box. This means that light boxes are very flexible for restaurants looking for ways to attract new customers.
Light box displays are also very energy-efficient, which makes them more attractive to environmentally conscious business owners. They only use the power needed to run the light bulb inside them - this allows you to save more money on outdoor lighting without compromising your advertising efforts.
At Red17, we offer a wide variety of light box displays. With various features including bold colours, and lockable and snap frame light box displays, you're sure to find a model that will suit your purposes. All our light box displays are easy to install and use, and their durability means you will attract new customers to your restaurant for years to come.
How to create an effective lightbox display for your restaurant
The right design can make a world of difference when it comes to attracting new customers. Your sign should include important content complemented with efficient design elements. To create an effective lightbox display for your restaurant or café, you can follow these steps:
1) Choose the most appropriate location for your sign
The best location for your lightbox display is next to the restaurant's main entrance. This allows potential customers to see it as soon as they arrive, and it's also highly visible because of its position near your establishment's main door. It also maximises the number of people who see your sign, because the majority of people walking past will do so in a line along the wall next to your restaurant.
2) Choose your main message first
Once you know where to place the lightbox, it's time to choose your main content. This should be a central part of your restaurant branding, and it should reflect what makes your establishment unique. For example, if you run an Italian restaurant, then giving people a preview of your new Italian menu items may be an appropriate main content.
3) Add complementary information
You can also use the lightbox to highlight additional information about your restaurant such as opening hours, contact details and so on. You can also include the lunch or dinner special, prices and promotional offers. You can find ready-made templates online which you can use for this purpose, or if you have design skills you can create your own template.
4) Don't neglect the details
Don't forget to check all of the smaller design elements on your lightbox display, such as how current the text is and whether anything needs updating. It's also important to ensure that your content looks great in print by checking it carefully for spelling mistakes or other inconsistencies before you start printing it.
5) Use images where appropriate
In some cases, images can be a great way to add value to your lightbox display. In particular, adding a picture of one of your dishes can allow potential customers to get a preview of what's on offer before they make their final decision about whether or not they want to visit your restaurant. So choose carefully, and make sure that the images you use are relevant and effective to entice customers.
6) Don't underestimate the power of fonts
Choose a font that is visible from 20 feet away and easy to read. Use contrasting fonts or text sizes to draw attention as people are most likely to notice the text that stands out from others in a display (ie. bold, underlined and larger text). Be sure your display also includes plenty of contrast between the lettering and the background to make them readable. Contrast is especially important if you have a mix of light and dark colours.
Read more: 10 Fonts that are Perfect for Signage
7) Remember that less is more
Don't overload your lightbox display with too many items, colours or images. This will just distract potential customers from noticing what you want them to see. A good rule of thumb is to include only one or two images and two or three colours to keep your display clean and uncluttered. If you need more than this, make sure that the elements still complement each other well.
8) Ask for feedback
Once you've created your lightbox display, be sure to ask for feedback from friends, members of staff, and acquaintances in the restaurant industry. This will allow you to create a more effective design next time round and it can also help potential customers see your sign for what it is: an advertisement which reflects the unique selling points of your establishment.
9) Practice trial and error
If you're still not sure what kind of design would work best, consider having a few different versions created so that you can test them out on potential customers. Find out which version is most appealing to people walking by your establishment, and then use it as the primary option for your light box.
If you enjoyed this article, you may also like…
- 5 Step Guide to Marketing your Restaurant
- Simple Design Tips for Better Menus
- 5 Powerful Ways to Improve Your Café’s Image
- What to Look for when Buying Outdoor Light Boxes
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