6 Best Outdoor Poster Displays for Your Business
- 20 Sept 2021
6 Best Outdoor Poster Displays for Your Business
Advertising is one of the trickier elements of running a business. For example, posters can be an amazing way to convey information to your customers. However, use the wrong poster, and you’re probably going to be wasting your money. How do you make sure that you’re getting the best “bang for your buck”?
An outdoor poster display can be a great way to advertise to the people who are most likely to buy from you: people walking right by your physical store. Even this, however, requires careful consideration. Buying the right sign for the job is one of the most important things you can do as a business owner.
What Do You Need to Consider When Choosing an Outdoor Poster Display?
Choosing an outdoor poster display is more complicated than it might seem at first. There are eight main elements to consider in your choice of outdoor poster display.
- Weather Conditions.
- Reusability.
- Illumination.
- Theft Issues.
- Cost.
- Portability.
- Prominence.
- Local Regulations.
How do you settle on the right mix of features for your poster display? Typically, business owners will go through a few questions that will help them decide on the right option.
First, think about what you want to use your poster display for. Ask yourself:
- Are you hoping for this to be a permanent fixture outside your store, with posters that you can change out regularly?
- Are you just planning to use your poster display only occasionally, and plan to leave it empty most of the time?
- Are you interested in using the poster display during the night, or will you mostly be open during the day?
- What locations can you legally display the poster where it’ll make the most impact?
Next, it’s a good idea to think about where you’re going to display your posters.
- What are the most common weather conditions in your area?
- Do you regularly have to contend with extreme weather conditions, like tornadoes or hurricanes?
- Will you display your poster in an area with more or less sunlight?
- Do you plan to display your poster during the night as well as the day?
Last, consider any legal issues you might have to think about:
- Are you legally allowed to affix permanent posters to your building?
- Are there any local regulations that may limit how long you can keep posters out or how many posters you can put up?
- Is your physical location in an area of high theft, or is there another reason individuals might want to steal the poster?
Of course, cost will likely come into play. The Small Business Administration recommends that most small businesses allocate 7-8% of their revenue to marketing. That means a business with £500,000 in revenue a year should be spending around £35,000 to £40,000 a year in marketing.
A poster display box, while it may be a bit of an initial investment, can pay off for years to come, making it often an effective investment for small businesses. Consider setting aside a decent amount of your marketing budget when you first start out with poster displays. They’ll pay dividends over the long term.
What Are Some of the Best Ways to Display Outdoor Posters?
Once you have all the answers to the questions from the previous section, you can start looking into actual poster frames. There are a number of different types of outdoor posters, and there may be more than these six, but this is a good overview of the different types of poster frames.
1. Poster Snap Frames
If you’re looking for the most basic poster frames that will keep your poster safe and secure, weatherproof poster snap frames are one of your best options. They have a watertight seal, and the snap sides allow you to switch out posters easily. Additionally, the poster cover sheet has an anti-glare coating on it, so the poster is easy to see even in direct sunlight.
PROS:
- Extremely Affordable.
- IP55-Rated Weatherproof.
- Simple to Use.
- Easy to Install.
- Rated for Outdoor Use.
CONS:
- Does Not Lock.
- Does Not Illuminate.
- Not Movable.
- Mounts Directly to Wall.
Overall, poster snap frames are perfect if you want something simple and easy to use that you’ll have up permanently or semi-permanently, mostly during the day. It’s the simplest option and the most cost-effective one.
2. Lockable Poster Frames
If you need a little bit more security for your posters, the Slimlok poster case is a great option. The case is very thin and comes with a set of keys, so you can make sure no one steals your posters. The cover panel is vandal-resistant, and the case comes with internal clips that keep the posters in place while also allowing for simple poster changes.
PROS:
- Generally Affordable.
- Locks for Safety.
- Includes Vandal-Resistant Coating.
- Weatherproof for Outdoor Use.
CONS:
- Does Not Illuminate.
- Not Movable.
- Mounts Directly to Wall.
- Requires You to Keep Keys.
In general, if you’re in need of a lockable poster frame, this is one of the most economical choices. Even if you don’t have your business in an area of high crime, the extra cost is often worth the peace of mind that comes from keeping your poster safe from vandals.
3. Illuminated Poster Frames
If you really want to spring for the best of the best, a Weatherproof illuminated LED poster frame may be the right choice for you. These poster frames have LED lights around the perimeter, which allows you to grab anyone’s attention even if it’s nighttime. With a tamper-resistant locking frame and a weather seal, your poster can be protected and visible at all times.
PROS:
- Makes Posters Visible at All Hours.
- Quick and Easy Poster Changes.
- Tamper-Resistant.
- Hidden Rear or Side Cable Exit Options.
- Strong, Even Illumination With LEDs.
CONS:
- Not Movable.
- Mounts Directly to Wall.
- Requires Electricity Source.
- Most Expensive Option.
If you want to really invest in a poster frame, illumination can boost the way it looks significantly. Additionally, businesses that regularly operate during the night, like bars, theatres, and clubs, may want to use illuminated frames to make their posters visible during operating hours.
4. Swing Board Signs
Businesses that want to try street advertising should consider the Swinger 2 swing board sign. It’s a simple frame with a swinging poster on it, which allows you to replace posters at a moment’s notice. The A2 poster display is double-sided and only weighs 15kg, so you can move it outside and back inside whenever you want.
PROS:
- Two Poster Displays.
- Easy Poster Replacement.
- Suitable for Indoor or Outdoor Use.
- Movable.
- Excellent Stability From PVC Base.
CONS:
- Does Not Lock.
- Does Not Illuminate.
- Not watertight (posters have to be laminated or printed on outdoor water resistant media).
If you’re looking to showcase your A2 posters outside and you don’t want to make the display permanent, swing board signs can be a great way to do that. Plus, the double-sided design means that if you position the display against the wall, you can choose to show just one or the other, giving you multiple options.
5. Waterbase Pavement Sign
Sign displays with a fillable base are extremely popular for their stability and versatility, and the waterbase pavement sign is one of the most popular. The double-sided poster snap frames display A1 size posters, and the fillable base makes the sign display extremely stable, while the built-in wheels and carry handle maximize versatility.
PROS:
- Extremely Stable.
- Two Poster Openings.
- Easy Maneuverability.
- Quick and Easy Poster Change Options.
- Anti-Glare Polycarbonate Poster Cover Sheets.
CONS:
- Does Not Lock.
- Does Not Illuminate.
- Only Displays A1 Size Posters.
If you’re looking for a pavement sign that will stay put no matter where you place it, this wheeled base sign is an incredible option. It’s generally very affordable, especially in this class of signs, and it’s ideal for promoting your business to passers-by.
6. A-Board Signs
One of the simplest options for displaying signs on the sidewalk, the SignPro poster A-board sign is a wide-bottom sign that can display two 610mm x 915mm posters, one on each side. The handle on top allows you to transport the sign very easily and set it up just about anywhere, and the wheels allow for easy transport even if you have a hard time picking up the sign.
PROS:
- Extremely Simple to Use.
- Has Two Methods of Maneuvering.
- Fold-Flat Design for Easy Storage.
- For Both Indoor and Outdoor Use.
- Holds Generally Large Posters.
CONS:
- Does Not Lock.
- Does Not Illuminate.
- Only Displays Large Posters.
- Available in Two Colors.
An A-board sign is extremely common for businesses because it’s easy for them to store the sign in the back. If you’re looking for a signage option that’s simple to store and easy to put out, an A-board sign could be what you’re looking for.
The Best Outdoor Poster Displays From Red17
There are plenty of outdoor poster display options out there, from wall-mounted locked poster cases to wheeled fillable displays and more. Choosing the right outdoor poster display option is about making sure that you have the best option for your business, and with the variety of Red17 options out there, you can find the perfect solution.
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