How to Design the Perfect Roller Banner Stand

If you’re investing in your advertising, it may be that you’ve thought about purchasing a roller banner stand. But making the purchase is only part of the decision as you’re going to need to design something to go on it. So how do you go about designing the perfect pull up banner stand?

Logo

When you start designing your roller banner stand, begin with the logo; put it at the top where it’s easy to see. Making it big enough to catch the eye is also important. It’s going to be the first thing visitors see, so it’s important for them to be able to identify who you are.

Images

Good quality images are important when designing a roller banner stand. The higher the quality, the better as low-resolution images will end up looking distorted and grainy. In many ways, images speak louder than words, so choose wisely and be sure that whatever you do choose aligns with your business.

Pain Points

Depending on the purpose of your roller banner stand, and what information you want to display, will dictate whether or not you want to include pain point solutions. Essentially your business is here to solve a particular issue, by highlighting what that issue is and how you solve it in bullet format (for example) easily identifies your purpose to visitors.

Contact Information

At the bottom, it’s a good idea to include a CTA (call to action). Most businesses simply opt for easy to read contact information. This could be a telephone number or an email address, but make sure it’s displayed clearly and is easy to read.

Social

If you want, you can also include social icons. Although it won’t be possible to include social URLs as this will cause the banner to look crowded and unprofessional, including icons gives a good indication as to where you’re active online. Many businesses rely on social to help keep their pipeline full and so depending on how important it is to the business will depend on whether or not including social icons is appropriate.

Web address

Including a web address is also important. All prospects are going to expect you to have an online presence, and so it’s important that you advertise this. Omitting your web address could leave prospects to consider your quality and authenticity.

Colours

When it comes to adding and coordinating colours, make sure you align these with your company branding. You want your roller banner stand to be an accurate representation of your business and what it offers, so consistent and clear colouring is vital.

Short and sweet

Realistically, you don’t have very much space on a roller banner stand so be sure to keep any written text short and sweet for maximum impact. You’re going to want the writing to be large enough to read from a distance and, chances are, most people are only going to glance in passing. By keeping the banner design minimalistic, you’ll be more likely to grab the attention of those passing by. But be sure to strike a balance between too much and not enough information.

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