Interior Signage Vs Exterior Signage
- 8 May 2017
Signage is important for any business and in order to have its full effect both must be used inside and outside your business premises. It not only keeps your customer base well-informed on everything you have to offer, but the products you choose say a lot about you as a business. These two types of signage serve very different purposes and therefore require different tools to make them work to their full potential. Read on as we discuss the key differences between interior and exterior signage products.
Interior Signage
Interior signage is used to guide your customer as they invest in your products or services. This covers everything from leaflets about individual products to large signs to point customers in the direction of what they are looking for. Indoor signage needs to be bold enough to stand out amongst any merchandise or other busy surroundings and needs to reflect your brand in a smart and presentable way. Products to organise information such as literature stands are important as they help you to present your brand well. Other products such as poster frames can be purchased in colours and finishes to reflect your branding which builds familiarity and loyalty with customers. In essence, the purpose of interior signage is to ensure your customers are kept well-informed on everything your business has to offer.
Exterior Signage
The main purpose of exterior signage is to advertise your business and draw new customers in. It needs to be visually pleasing and tell passers-by enough about your business to make them want to enter your building. For this reason a lot of outdoor signage products are larger in size. This is so they can be seen from a distance and catch the eye of prospective customers. Water resilient products are also important as it’s important to advertise in all weathers and more permanent signage such as posters will be used for long periods of time and not brought inside out of business hours. Some products such as forecourt signs and outdoor banner stands need to be brought in at the end of the day and for that reason, portability is another important feature of exterior signage. Overall, the main aim of exterior signage is to let customers know who you are, where you are and what you do.
However, some signage products are suitable for both interior and exterior use. Items such as snap frames are incredibly versatile as they not only look great inside but feature all the added extras outdoor signage requires. They are waterproof meaning you posters will not be destroyed by rain and the snap closure also makes them difficult to steal or vandalise. Snap frames are easy to use, meaning you can change posters quickly and frequently, and are available in a range of different styles to suit your business. Other interior signage products are available in secure weather-proof alternatives. Outdoor banners and banner stands are great for advertising one-off events as they are large enough for even your most regular customers to notice. Poster frames are available in waterproof and lockable varieties and can be used to display literature in all weather at any time of day.
It’s important to ensure your business has all the appropriate signage it needs both inside and out. Red17 stock a wide range of internal and external signage products, including snap frames, for all types of business. Take a look at our online catalogue today and invest in the interior and exterior signage products that will get your business booming.
